Search Engine Optimization (SEO) is all about making your website easier for search engines like Google to find, understand and recommend. According to Mailchimp’s marketing glossary, SEO involves adjusting a site’s technical setup, improving content relevance and building links so that its pages become more easily discoverable and appealing to search engines and usersmailchimp.com. When done well, SEO helps your pages rank higher on search engine results pages (SERPs), which means more people can find your site when they search for products or services like yoursmailchimp.com. Search Engine Land notes that this practice helps search engines connect your content with relevant user queries and drive qualified traffic to your sitesearchengineland.com.

In simple terms, SEO is the ongoing process of making sure your website answers the right questions and offers value so that search engines will show it to people who are looking for what you offer.

In the context of search and digital marketing, keywords and key phrases are the terms that people type into search engines when they’re looking for information. They can describe a product you sell or the problem your company solves
– A keyword is often a single word or very short term (for example, “coffee” or “boots”).
– A key phrase (sometimes called a keyword phrase) is a longer, more specific sequence of words, such as “best hiking boots for flat feet,” which reflects a clear search intent.
-Keywords and key phrases are the foundation of SEO because they signal to search engines what your content is about and help connect it with user queries
– Longer key phrases are often easier to rank for and tend to attract a more qualified audience because they match a specific need